Alpaca Peruvian Charcoal Chicken is recognized for its unforgettable rotisserie chicken, cooked in a special marinade, then roasted in their imported oven. As the first family owned Peruvian chain in North Carolina, the restaurants gained a loyal following. This lead to an exciting opportunity as the restaurant went through a rebranding.

We advised throughout the brand change and designed the new logo and all the restaurant collateral. Through communication with the public and a planned rebranding strategy we were able to successfully transition their restaurants to the entirely new brand and establish Alpaca as the premier Peruvian Chicken restaurants in the triangle. They have since grown to 9 locations.